Not just different.
Better.

Commercials, brand films, and music videos led by experienced directors. Built with an AI-native approach that expands what's creatively possible on screen.

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Top 5 — $1M AI Film Award 2025 1 Billion Followers Summit × Google Gemini
Finalist — Dream Brief 2026 Luma × Cannes Lions
Studio reel

Recent work.

02:14 · 4K · Sound on
Rizz Group AI Studio Reel
Rizz Group AI — Studio Reel Selected work 2025–2026
Selected films

Selected films.

A few pieces from the studio. Click to play the full film.
The studio

A film studio, redefined.

Rizz Group AI was founded in 2025, when AI video tools reached a point where they could be used for real cinematic work.

Every project is shaped by directors with decades of experience in cinematography and filmmaking, using a production model that removes traditional limitations while preserving craft. The result is work that feels more considered, more elevated, and often beyond what conventional production can deliver.

Our films have been recognized at the $1M AI Film Award (Top 5, 2025, presented by 1 Billion Followers Summit and Google Gemini) and as a finalist at the Luma x Cannes Lions Dream Brief 2026. We've created commercial work across energy, gaming, fintech, longevity and consumer brands.

A new way of making films. A higher standard of what they can be.

The team

Built by people who've made real things.

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Natella Krapivina

Co-founder · CEO

With over two decades in entertainment, working closely with A list talent. Brings a strong creative instinct and leads the studio's direction, guiding directors, AI artists and performers from concept through final delivery.

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Phil Lee

Co-founder · Director

Director and cinematographer with 20 years of commercial work. Credits include Snickers, KFC, Nivea, Philips, and Apple Music, plus music videos with Ariana Grande, Alicia Keys, DJ Khaled, and Post Malone. Directed The Translator, Top 5 at the $1M AI Film Award 2025.

KC

Kristaps Cirulis

Creative Director

Background spanning design, behavioural economics, and deep tech. Techstars '22, Amazon Sustainability Accelerator, Perplexity AI Business Fellowship. Leads creative direction across studio projects, shaping concepts from initial brief through final delivery.

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Marharyta Hasyn

Head of Marketing

Marketing and PR background working across creative production and talent. Leads marketing, brand positioning, and partnerships for the studio.

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Toms Zarāns

AI Artist

AI artist working at the intersection of generative tools and cinematic image-making. Contributes to visual development, look design, and AI-driven sequences across studio projects.

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Nick Guk

AI Artist

AI artist focused on generative video workflows and motion design. Works on AI-native production across commercials, brand films, and concept work. Winner of the Artlist AI contest.

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